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In this article, we share the success story of how we helped Drift, an indie game, get the players they deserve (and what strategies we used to do so).
But first, a little bit on who we are and what Campaign Cooperative is all about.
About Campaign Cooperative
We are a marketing agency for indie games by gamers just like you. We believe that all art deserves to be seen - and indie games are no exception. This is why we do what we do.
Campaign Cooperative is a full-service agency, meaning we will provide you with a dedicated and integrated consultant–someone who acts as part of your team and cares about your game as much as you do. We use data-driven marketing methods and offer an entire range of marketing services – all on a budget!
Now, on to the success story.
Strategies used to help Drift achieve success
Drift was a passion project by a solo developer, which means we had a small budget. Our objective was simple: get Drift the recognition it deserved by building up the game’s wishlist, giving it more visibility, and turning all that attention into actual sales. Despite the small budget, we were able to achieve big success.
We started off with extensive market research that included scoping out Drift’s target audience and competitors. Once we had all the necessary information in hand, we set out to optimize Drift’s Steam page for search results. This included coming up with a catchy title, a brief but compelling game description, using the relevant keywords and tags, and sprinkling in screenshots of the game to let potential players know what they would be getting into.
With that out of the way, we worked on getting the word about Drift out there by collaborating with influencers, through press releases, and by running paid ads targeted at the game’s intended audience. And it all paid off! Within just a week of our marketing efforts, Drift’s wishlist numbers saw an increase by 5x, with the final absolute number coming up in the thousands!
We ran a campaign before Steam’s Next Fest, which resulted in Drift getting a lot of buzz on YouTube and through paid ads. What followed was a highly successful launch campaign where:
- Drift got featured on Blitz, a YouTube channel with 4 million subscribers, and earned hundreds of thousands of views
- The game moved up the ranks and got featured under the “Popular Upcoming” tab on Steam
All of this together gave the indie game legions of attention and a bulked up wishlist. With our work on optimizing the game’s Steam page, we were able to convert all of this buzz into actual sales. And that’s the story of how we at Campaign Cooperative helped turn a passion project into a dream come true!