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If you’ve spent some time on Reddit, you already know that it’s renowned for its gaming communities. This, of course, means that no indie game marketing campaign would be complete without some Reddit advertising.
But, Reddit isn’t like other social media platforms, so how do you go about it? Let’s find out!
Focus on organic campaigns
The one thing you need to learn about campaigning on Reddit is that it should be organic (as opposed to running paid ads). This is because Reddit is like that famous hangout spot that friend groups frequent to hang out, talk about stuff, and get the odd recommendation or two. You wouldn’t want advertisements to ruin your hangout with friends, would you?
In other words, organic recommendations and outreach is more valuable on Reddit, so that’s what you should focus on!
Maintain a high karma account
Reddit has a lot of rules around posting content in subreddits, with the main one being that you need to have a minimum amount of karma. This is just the platform’s way of keeping spam out and making sure that your posts are valuable to other users. Keep in mind that if you post something without having the minimum required karma, your post will be removed and you can get suspended or banned.
So, start out by hanging around in gaming subreddits, commenting thoughtful things, and generally networking with other gamers and indie game developers. This will help you get upvotes, increasing your karma.
Start by posting on niche subreddits
R/gaming is, of course, the summit that all indie game developers aim to climb. But, to get there, you need to start small by posting on niche subreddits. You can pick small but relevant subreddits such as r/AskGamers, r/GamingDetails, r/TrueGaming, and even genre-specific subreddits such as r/RPG_Gamers. If you jump straight to r/Gaming without even karma or post history, you might get banned.
Make sure your posts are relevant
Each subreddit has its own set of rules that you absolutely need to follow. This is just to maintain the community culture and keep things neat and tidy (and free from spammers). So, before you start posting, read the rules. Some subreddits even have rules against self-promotion, so it’s a great idea to talk about your game (and include a link to your Steam page) on your own profile.
The next step is posting content that’s relevant to the subreddit and in-tune with the other posts. You could ask questions that’ll help with your game development process, take part in discussions, and just generally network with the subreddit members. If you give insightful answers or ask the users for help, people will check out your profile on their own. The main takeaway is that your posts need to be authentic.
Get the help of the press
An outsider recommending your game to others always carries more weight than promoting it yourself. So, team up with journalists, game bloggers, or influencers and get them to write about your game on Reddit. These types of posts will go over well even in the big gaming subreddits, getting you lots of attention.