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Marketing your indie game on top of taking care of pretty much the entire development process can be mentally taxing and time-consuming. Luckily, there are several indie-exclusive game marketing agencies that take care of the entire marketing process for you. Let’s look at 5 of the best ones.
1. Campaign Cooperative
Yep, that’s us! 👋 We work exclusively with indie game developers because we believe that all art deserves to be seen. What sets us apart are our data-driven marketing strategies. We thoroughly research your intended audience and hyper-focus our marketing towards them, so that you get what you need the most: loyal players. You don’t have to take our work for it. We let the results for our past clients speak for us.
Whether you need Steam page optimization, PR help, or social media and influencer management, our team of experts have got you! And the best part is that all of this comes with an affordable price tag.
Fancy a free consultation? [Contact us now!]
2. Game If You Are
Since 2016, this agency has been working with solo indie game developers and small game studios to provide marketing services geared towards putting your indie game on the map. They also include media tours and full expo booth management services as part of their packages. Additionally, they give back to the community by offering free marketing services to indie game devs from underrepresented communities.
3. Indie Wolverine
Run by Logan, Indie Wolverine is a game marketing agency with over 8 years of experience whose mission is to empower video game developers and publishers to expand the reach of their games through creative marketing. In addition to indie game developers, Indie Wolverine has also worked on marketing some major titles. Like Campaign Cooperative, they offer a full suite of marketing services, including influencer outreach, press releases, and social media management.
4. Pirate PR
With 6+ years of experience, Pirate PR is another indie-exclusive video game marketing agency that has really embraced pirate-y puns. As an agency made by players, they pride themselves in being your target audience. This agency gives journalists, content creators, and influencers the opportunity to become a Pirate PR partner and be the first ones to grab on to any new indie game news.
In addition to the usual marketing services, they also help you build your gaming community, set up and host any in-person events you might want to run, and even offer coaching if you wish to do the marketing yourself. So, if you want support specifically in these areas, Pirate PR might be a great option for you!
5. Indie Pups
While Indie Pups is technically an indie game marketing agency, they also work with large international teams if the opportunity arises. They help you optimize your game home page across all game publishing platforms – be it Steam, console, or mobile apps. Like Campaign Cooperative, this agency also uses data analytics to bring you better results. If you need any help with things like pitch desk design or managing platform backends, Indie Pups is a good agency to reach out to.