Case study
RAIL ROUTE
Rail Route approached us ahead of a major content update, hoping to reinvigorate their sales numbers which had been slowing since launch. The result? Player numbers jumping to a 10-month high.
Overview
Whilst Rail Route had the startings of a vibrant community, their sales numbers had begun to slow. The Rail Route devs were looking to 'up their game' in terms of marketing ahead of a major content release - and we made that happen.
%20(1).png)
-modified.png)
LAYING THE GROUNDWORK.
DOUBLING THE CONVERSION RATE.
It was clear initially that before any large content push, Rail Route’s Steam page needed a revamp. Speaking to Rail Route’s audience - and analysing Steam metrics - it was clear that the page wasn't putting forward Rail Route's best features, and just wasn't converting visitors. We re-imagined Rail Route’s Steam page; complete with clear, snappy copy and informative gifs - taking an instructional approach to the layout that would mesh with their ‘Builder’ type audience.
A/B TESTING -
TO THE MAX
Once we had the landing page sorted, it was time to prepare for Rail Route’s ad campaign. For this, we worked with the team to develop ads that showcased Rail Route’s most-loved features, A/B testing them alongside irresistible copy. Whilst we tested ads across Facebook, Google, Reddit and Twitter, it was ultimately Facebook that won out - and we quickly focused our efforts there. These ads hugely reduced Rail Route’s CPA in just a few weeks - at last preparing them for their major content push.
.png)
Through the combination of hyper-optimised ads and snappy landing page copy, we achieved a conversion rate (page click to purchase) of double the industry average upon release of the content update. Not only that, but on release of the update, player numbers jumped to a ten-month high.
